NBLN Creative Consultancy; creative direction, design, concept, interior design

PERSONAL INFOrmation

about me

personality characteristics; pragmatic • a go-getter • determined • creative • proactive • passionate and perfectionist.

hobbies; cooking • traveling • photography • city trips • nature • reading • tennis • winter sports.

WORK EXPERIENCE

NBLN Creative Consultancy B.V.owner

2017-present

Start as an independent entrepreneur "NBLN Creative Consultancy", to help an (inter-) national clientele to distinguish their collections from the competition, to take them to a higher level and, if desired, to build and maintain brands with a strong story to actually make a difference online and on the shop floor.

NBLN Creative Consultancy can also help you with inspiring concepts to present your collections optimally, in the right setting and atmosphere.

We call that total unburdening.

Since its inception, NBLN Creative Consultancy B.V. has worked at senior level for leading players in the lifestyle market in Europe, USA and Asia.

References on request.

Essenza Home B.V.

creative director

2015-2017

Creatively responsible for two contemporary, inspiring and commercial collections per year for bed, bath, homewear and accessories for the premium brand ESSENZA, the children's line from Covers & Co and the license brands ESPRIT, Marc O'Polo and Pip Studio.

In addition, responsible for the presentation at fairs and in the high profile 'shop in shops' at the larger retailers such as De Bijenkorf, INNO and Kaufhof.

Managing (graphic) design, marketing and product management teams.

member of the management team

Edelman B.V.

creative director

1998-2015

Responsible for the management, inspiration and guidance of the styling, product development, marketing, photography, the exhibition team and the sample department.

Creatively responsible for various collections per year, sourcing new collections and presenting these commercial collections in (inter-)national showrooms, shop in shops and fairs, within the predetermined planning and budgets.

member of the management team

Vinke Display

designer

1989-1998

NIMETO Utrecht

consultant • examiner

2010-present

Managing and coaching the design team and, in cooperation with sales, translating the wishes of BtoB customers into commercially strong creative concepts.

External advisor to the NIMETO advisory committee for companies.
Examiner during practical exams for different directions in styling, design, presentation and stand construction.
Member of the Nimeto innovation committee.
Guest lecturer excellence program.

contact

Training & Workshops

Design Academy | productdesign and -presentation | BA degree

Vakschool Schoonhoven | goldsmith | degree

De Baak | management of people | certified

De Baak | influence | certified

Special Skills